A Digital Playground of Joy and Rewards

Who said a gaming break didn't accomplish anything?

iGrove – a unique app where games reward you not just with joy, but with real-life gifts. iGrove is a groundbreaking idea: an app that offers users a unique space to play simple games, collect points for playing, and redeem those points for various offers.

Challenge: Redefining 'playing' by making iGrove synonymous with rewarding fun.

"Think of iGrove as your digital playground" we said, creating a narrative where iGrove integrates seamlessly into life's daily rhythm, offering joy, community, and gifts at every turn.

Why: Because the world needs a break! iGrove is here to inject fun into your routines, ensuring every moment spent with iGrove leaves you happier and lighter.

What: It's a place where you come to challenge yourself, meet your rivals, and earn rewards that feel like finding treasure in the sandbox. But it's more than just play.

How: With games that get you hooked and rewards that keep you coming back for more. iGrove keeps it light, ensuring the fun is mixed with just the right dose of 'wow, I didn't expect that!'.

Conclusion: The iGrove Phenomenon

Insights that brand is built on:

The Great Escape: iGrove acts as a pause button from life, replacing chaos with the simplicity of childhood playgrounds. It's the brand that gives you permission to take that guilt-free breather.

Joyous Carnaval: iGrove flips the script, making every game a chance to snag that prize you've been eyeing. It's not just about playing; it's about earning real rewards for having fun.

The Tribe Way: iGrove is where every player's input shapes the next big thing. It's about being part of a collective journey, where sharing isn't just about scores but also ideas, feedback, and the sheer joy of fun times.

Building iGrove's World

We imagined iGrove as a digital amusement park constructed from simple shapes.

Like that park full of wonders, iGrove is bursting with thrills, spills, and chills. You'd never know which game to play first! Whether you're in for a quick game or a marathon session, it's designed to surprise and delight, and yes, there's always a reward waiting just around the corner.

Design Motif

We were ready to build and play.

The journey in branding iGrove was akin to playing with building blocks. We mixed simple shapes and bright colors to construct a world as engaging as the app itself. Circles for endless fun, triangles for thrilling peaks, and squares for a stable foundation of adventures make up iGrove's identity. It's an endless playground of new and exciting brand expressions.

The iGrove logo blends playful geometry to reflect a digital yet whimsical spirit and colors evoke the excitement of an amusement park at night.

Looking ahead, iGrove stands ready to transform every play into a rewarding journey.

BRAND STRATEGY

VISUAL IDENTITY

VERBAL IDENTITY

STYLE GUIDE

CONTENT STRATEGY

CONTENT GUIDELINES